New Market Opportunities
SHOPtalk 2019 conference
Selling Globally: Cross-Border and Localized Offerings
Operating globally has long been the domain of massive players. No more. The end of the decade has brought unprecedented interconnectedness between manufacturers and distributors, opening the door for new companies to enter the global arena. This workshop aims to demystify the process, bringing together brand executives and retailers who have led international expansions to discuss the challenges involved including language differences, regulation, payment processing and many other relevant subjects.
This panel will discuss in depth what approaches are right for each market and how to localise and customise your offering to maximum efficiency.
Meeting the Demands of Millennials and Gen Z
Wednesday, March 6th, 10:50 – 11:50AM
From Nike, to Coca Cola, to Apple and Marlboro, some iconic brands have come to personify entire generations, becoming an extension of their worldview and self expression. Generation Z and Millennials are much the same, however their aversion to mainstream brands, has made them a difficult demographic to target in terms of marketing.
This panel will feature marketers and brands that have found success with Gen Z and Millennial audiances, discussing the approach, toolset and methods that worked for them.
The best in retail at Shop Talk
THE UNOFFICIAL GUIDE TO SHOPTALK 2019
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